The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), ensured that beef was proudly represented during the historic running of the 120th Boston Marathon on Monday, April 18.
Twenty-one members of Team Beef started in Hopkinton, Mass., and… Continue reading
Nearly a quarter of consumers say they’ve never cooked a beef roast, and 43% cook one roast or less per year.
That’s according to a new survey, conducted jointly by the Beef Checkoff and the Certified Angus Beef ® (CAB®)… Continue reading
Millennials initiate more than 5 million online food-related searches each day. What a tremendous opportunity for the beef checkoff’s consumer digital advertising campaign. And just 12 weeks into the new campaign, the results are impressive indeed!
The “Beef. Its What’s… Continue reading
The new digital “Beef. It’s What’s For Dinner” (BIWFD) advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer.
The idea of “social” plays a big role in… Continue reading