The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), facilitated a culinary school tour of Old Line Custom Meats Company in Baltimore, Md. on March 15. A culinary purchasing class from Howard Community College (HCC) of Columbia, Md., spent… Continue reading
You may have heard Chipotle recently announced they would source grass-fed beef from Australia because the U.S. grass fed beef “that meets our standards” is simply not produced in sufficient quantities to meet our demand.” Do you hear comments on… Continue reading
The new digital “Beef. It’s What’s For Dinner” (BIWFD) advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer.
The idea of “social” plays a big role in… Continue reading
For the beef checkoff, there are two important goals in the Beef Industry Long Range Plan around which key elements of the program are built – building beef demand and protecting beef’s image. To accomplish these goals, beef checkoff programs have… Continue reading
Beef checkoff research and experience with millennials tells us clearly that we must reach them where they live – and millennials live on their mobile devices and social networks. In fact, almost 70 percent of millennials say they go first… Continue reading