MANHATTAN, Kan. – Cargill employees were recently a part of the first trucking fleet to complete the National Cattlemen’s Beef Association’s (NCBA’s) Beef Cattle Transportation Education online training, which is housed and provided by the Beef Cattle Institute (BCI) at… Continue reading
By: Diane Henderson
The Cattlemen’s Beef Board will invest about $39 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2015, if this week's recommendation of the Beef Promotion Operating… Continue reading
Did you know … In conjunction with the annual IDEA World Fitness Convention in Anaheim, Calif., the beef checkoff conducted activities for influential fitness professionals who reach older millennial parents and have strong potential to be beef advocates. In August,… Continue reading
Thanks to the team at Boehringer Ingelheim Vetmedica, Inc., producers now have even more incentive to get certified in the Beef Quality Assurance (BQA) program. According to Josh White, who coordinates the BQA program for the beef checkoff, producers can… Continue reading
Millennials initiate more than 5 million online food-related searches each day. What a tremendous opportunity for the beef checkoff’s consumer digital advertising campaign. And just 12 weeks into the new campaign, the results are impressive indeed!
The “Beef. Its What’s… Continue reading
A new research study, funded by the beef checkoff and the National Institutes of Health-supported Penn State General Clinical Research Center, published in the June 19, 2014 issue of Journal of Human Hypertension, shows that a heart-healthy diet that includes… Continue reading