This month, the beef checkoff’s Masters of Beef Advocacy (MBA) program, reached 10,000 graduates! This group of beef and dairy producers – along with chefs, teachers, doctors, dietitians and others in the beef community – has stepped up and are… Continue reading
By: Misty Martin on March 1, 2017
The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.… Continue reading
Want to talk to your friends, neighbors and acquaintenaces about beef but not sure what to say? The beef checkoff offers a booklet, titled “Having the Beef Conversation,” which moves toward a better understanding of how to have effective conversations… Continue reading
The checkoff’s “Beef. It’s What’s For Dinner.” brand will launch the second annual 30 Day Protein Challenge campaign this month. Americans currently consume two-thirds of their total daily protein intake at dinner, which doesn’t leave much room for protein at… Continue reading
The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), ensured that beef was proudly represented during the historic running of the 120th Boston Marathon on Monday, April 18.
Twenty-one members of Team Beef started in Hopkinton, Mass., and… Continue reading