Cattle Krush

Performance Livestock Analytics (PLA) announces Cattle Krush, a profit management solution for the cattle industry. Cattle Krush is a revolutionary product that brings realtime market insights to cattlemen, commodity advisors, and other cattle industry stakeholders. This software is accessible on any mobile, laptop, or desktop device. PLA introduces a pioneering way of tracking market trends to establish profit opportunities. Cattle Krush will revolutionize the way producers make decisions such as buying, selling, and marketing at the right time, throughout the year.

“Optimal cattle performance helps us get down the road to profitability, but the vast majority of cattle feeding profitability is dependent on the business management decisions of buying, selling, and marketing of the cattle. Cattle Krush helps my operation towards a profit .” said Dallas Kuper, feedlot producer in northern Iowa. “Feedlot losses have mounted in recent months and margins are as low as the industry has ever experienced. Managing volatility and profit is a daunting task and cattle producers need every tool available to achieve success. Cattle Krush provides tools to help producers become more profitable with this data driven, easy to use, software solution.”

Advisory tools included in the software are Krush, Auction Advisor, History Advisor, My Lots and Pricing.

For access to the Cattle Krush solutions, visit